Meera Sethi works selectively as a freelance illustrator and graphic designer. She can be contacted at [email protected]

 

Medium

Illustration & Design

Since

1998

Clients

Various

Material

Hand & Digital

 

Illustration: Select Projects

2016.
Ramvati Aunty
(Upping the Aunty series)
Acrylic and tinsel on canvas
36 in. x 60 in.

Ramvati aunty carries an iconic nylon reusable shopping bag to round off her casual Sunday farmers market look. She wears freshly picked flowers in her hair with a matching barrette and a South-Indian pierced wooden comb hung delicately across her neck under a golden mangalsutra and a large money necklace.

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Clients include: Leo Burnett, The Royal Canadian Mint, Penny Candy Books, Mansfield Press, South Asian Legal Clinic of Ontario, Kahaniya, Pride Toronto, Harper’s Bazaar India, Vivek Shraya, Besharam

Graphic Design

2016.
Preeti Aunty
(Upping the Aunty series)
Acrylic and fabric on canvas
36 in. x 60 in.

Pretty Aunty rocks Punjabi floral semi-patialas, a Mugal-inspired block-printed kurta with Hawaii platform chappels and a 6IX snapback. Her colour choices are bold and reckless suggesting a fearless give-no-fucks attitude.

Available

2016.
Pinky Aunty
(Upping the Aunty series)
Acrylic, fabric and crystal on canvas
36 in. x 60 in.

Pinky Aunty kicks ass with powder pink Bata Power sneakers paired with Hiroshige-inspired Japanese sport-styled patiala salwar. She tops this with a rose garden floral kameez and contemporary-chic diamond-patterned chuni. Large rocks on her fingers, branded Versace-look sunglasses perched above her NY Yankees visor round off her urban flair.

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Clients include: Access Alliance, Akhanda Yoga, Alliance for South Asian AIDS Prevention, House pf Kiran, Kenneth Goldberg, Kind Bird Beauty, Mandala Publishers, METRAC, Nourishing Health, PCHS, SAFSS, Toronto Community Housing, Trika Health, UpSari, University of Toronto, Temple University Press, YogaVision, Youthline, YWCA Toronto

 

Upping the Aunty is a three-part project that combines paintings, street style photographs and an adult colouring book to explore the iconic “South Asian Aunty”; her personal style and her unique role in our lives. The project is an example of transnational, diasporic cultural production that pays homage to the fabulousness of aunty style and her role in changing, shaping and performing social and cultural knowledge. Upping the Aunty challenges dominant, Eurocentric narratives of feminized immigrant and diasporic communities, national identity, street style and popular fashion.

In South Asian culture, an aunty may or may not be a biological relation. She may be a friend of the family or a stranger. But if she is close to your parents' generation, then she is accorded the status of aunty. Neither our mothers nor part of our peer group, aunties may be trusted confidantes or gatekeepers of social decorum. 

There are many aunties, and we may meet them every week, occasionally or only once; however they have a considerable impact on our lives. In jest, we may fondly mimic their gold and diamond-studded hand gestures or their pairing of traditional clothing with running shoes. This mimicry is a form of distancing, while simultaneously drawing attention to cultural traditions that may continue unbroken, be discarded, or are transformed.

#uppingtheaunty